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"Girls like modern technology. Like telephones and apps. It isn't rocket science."

I wasn't expecting Kevin to actually send the client a proof but it will be interesting to see how this pans out.
Despite the fact that most agency account reps have never worked in, or have the vaguest idea about, the industry they represent, I like working with Kevin for exactly this reason.
In the past year, he has asked me to courier him "a portable document disk", promised a client a new logo in exchange for 50% off the price of laying floor boards in his home, and once fell asleep during a client meeting. When I startled him awake by nudging him, he yelled "the sprinklers are on" but refused to go into further detail.
He also once told me "it's a good idea to carry a piece of string in your pocket in case your shoelace breaks." When I asked "why not just carry around a shoelace?" he responded "because that would be stupid."

From: Kevin Eastwood
Date: Thursday 19 January 2012 10.04am
To: David Thorne
Subject: Kotex artwork

Hi David,
I just tried emailing Jodie but got an auto responder that she is away. The client was happy with the last magazine ad layout and wants to place another in the February issue. Same info but different image. I said I would get a proof to them by tomorrow. Can you have a look at this for me?
Kevin
From: David Thorne
Date: Thursday 19 January 2012 10.32am
To: Kevin Eastwood
Subject: Re: Kotex artwork

Hello Kevin,
Jodie is currently away on stress leave but will be returning on the 23rd. Workload related stress is a leading cause of poor office productivity and a daily schedule of harvesting Farmville crops while eating cake and emailing people images of a cat wearing a tie saying "I need everyone to stay late tonight, we really need to catch that red dot", apparently falls under this description.
While I would love to help you out, unfortunately I am unable to make amendments to Jodie's projects in her absense. This is partly due to not being the designer who undertook the brief, research, direction and development of the project, and partly due to Jodie password-protecting her computer after I changed her open Facebook page status to "Renting the Die Hard quadrilogy tonight. Yippee kayak, motherfuckers" while she was at a funeral.
In my defense, I thought she said she was going to a "Food Mall." Just last week Jennifer stated there was cake in the kitchen and I heard a popping noise as air entered the vacuum Jodie's mass had occupied at her desk a nanosecond before.
Though I know her password, (it is always her cat's name), there is little point using it. As Jodie has modeled her filing system on the Mandelbrot Set, with files named qwedqwyer.fmx and asdasydfg.psd several thousand folders deep, she will probably be back at work well before I manage to locate the file.
I can leave a sticky note on her desk though if that helps.
Regards, David.
From: Kevin Eastwood
Date: Thursday 19 January 2012 10.46am
To: David Thorne
Subject: Re: Re: Kotex artwork

Not really. You don't have to search for the file it is 0396_kotex_click_advert_01.pdf. It has the black panel at the bottom with the Kotex logo and info and the picture of the girls at the beach splashing each other. The picture and the quote just needs to be changed, keep the rest.
I fully realize Jodie worked on the account but when she is away other designers should have access to the files If someone needs them. Standard operating procedure. I guess having some kind of system in this place is too much to hope for.
Kevin
From: David Thorne
Date: Thursday 19 January 2012 11.01am
To: Kevin Eastwood
Subject: Re: Re: Re: Kotex artwork

Kevin,
We do have some kind of system and it is entirely hope based. Standard operating procedures consist of hoping nobody notices, hoping someone else gets blamed, and hoping account managers make promises only after checking the availability of sources to fulfill those promises.
Last month, while a file was in pre-press after a two day photo-shoot featuring five babies for a Kimberly Clarke advertisement and a week of design, you asked if it was too late to "make the text bigger and one of the babies an asian."
If you expect me to make amendments to the Kotex layout, I am hoping that you have either a budget allocated for sourcing a replacement image that represents the confidence and resulting lifestyle benefits gained by using a particular brand of tampon, or have an existing 'rights free' replacement image in mind.
Regards, David.
From: Kevin Eastwood
Date: Thursday 19 January 2012 11.09am
To: David Thorne
Subject: Re: Re: Re: Re: Kotex artwork

Budget for what? It is one photo change. It really isn't that complicated. Instead of girls at the beach, just change it to girls riding bikes or something and change the quote to something about being confident.
From: David Thorne
Date: Thursday 19 January 2012 12.16pm
To: Kevin Eastwood
Subject: Requested amendment.

Attached file 0396_kotex_click_advert_01B.pdf


From: Kevin Eastwood
Date: Thursday 19 January 2012 12.33pm
To: David Thorne
Subject: Re: Requested amendment.

Ok. The photo is nice but it doesn't have anything to do with tampons and the copy doesn't make any sense. You cant even tell if it is a girl or guy and I didn't say motorbikes. I said bikes. If it was a cute girl smiling and hugging a guy on the back of a moped or something that might work but not doing jumps.
From: David Thorne
Date: Thursday 19 January 2012 12.51pm
To: Kevin Eastwood
Subject: Re: Re: Requested amendment.

Attached file 0396_kotex_click_advert_01C.pdf

From: Kevin Eastwood
Date: Thursday 19 January 2012 1.19pm
To: David Thorne
Subject: Re: Re: Re: Requested amendment.

I liked the first one better. That's not a moped and I meant parked or something not riding. How is that image meant to appeal to anyone? They look like idiots and the bike is too old. Girls like modern technology like telephones and apps. It isn't rocket science.
From: David Thorne
Date: Thursday 19 January 2012 1.46pm
To: Kevin Eastwood
Subject: Re: Re: Re: Re: Requested amendment.

Attached file 0396_kotex_click_advert_01D.pdf

From: Kevin Eastwood
Date: Thursday 19 January 2012 2.46pm
To: David Thorne
Subject: Re: Re: Re: Re: Re: Requested amendment.

I will just send them the first one of the girl doing a jump and get back to you if they have changes. Thanks.







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